Loaf snug packs

  • Clare Modenesi

I worked on the lovely little Snug Packs for Loaf. The brief was to create a surprise and delight moment for customers ordering swatches through the post. Everyone loves getting good old-fashioned post, and even more so a present. So this was the basis of the idea. I worked closely with the printer to create something beautiful, practical and easy to fulfil which had a big impact on customer experience.