Lobster

Gibtelecom spotted that there were nearly a million British expats living in Spain, that were being under served. They came to us to create a brand, that would provide them with the best of British service. We created the whole shebang, from the name to the marketing assets. We tapped into Britishisms and quirks of British culture, to show that we really understood our audience and spoke their language. We striped everything back using a black and white palette with just a pop of Lobster pink to stand out in a very busy, colourful marketplace and reflect the easy and effortless service.