Local Collective Hackney: Brand copywriting and product naming

A few months ago I helped with the branding and copy for Local Collective Hackney, a new pop-up shop and foodie delivery service in East London which emerged due to the increased demand for door-step delivered groceries during the lockdown. Coined some unique hamper names including 'The Green Grocer', 'The Citrus Basket' and 'The Heart of Hackney', and created website copy to brief. I worked alongside Cigdem, who created the visuals and minimalist new website. ~ https://localcollectivehackney.com/