LOCKDOWN LOUNGE/SPORTS RANGE (S/S20 - A/W 20)

During the Covid-19 pandemic the average consumer has moved from traditional woven day dressing to comfort-led purchasing. Sports and Loungewear have dominated the market due to the rising numbers of employees working from home; seeking a combination of ease & style. Brands are pre-empting a change in consumer preferences once some form of 'normality' is returned. Stretch fabrics, elastic waistbands and free movement will be integral.