Logo Design

  • Lihui Liang

A logo is an important visual symbol to represent brand identity. It can tell who you are and what you do. Many startup companies ignored the importance of the logo and downloaded a cheap logo on the internet, often poor and soulless. A brand is like a human if you don't infuse it with a soul, it lasts short. You will find me using symbols a lot in my designs. Symbols can represent reality in a simplistic, candid way. Animals, colors, shapes, plants, numbers are all symbols. We don’t always speak the same language or share a similar experience. But we can share similar reactions to symbols, regardless of our culture and background. What do you feel when you see a color green? Symbols can convey ideas that can hardly tell through words. A company with appropriately used symbols can make people identify themselves with and build an emotional connection with it. Here are my designs!

I made this logo for Amanda yoga. It is a yoga studio founded by Amanda in London. She offers personalised Hatha yoga training classes.

You can find these symbols: kangaroo, diamond, green, heart. In yoga practice, we have power coming from seven Chakras. Each Chakra has a color and each represents a type of self-development focus point you can practice to reach enlightenment(true happiness). The color of the heart Chakra is green, which she thought is as important as the crown Chakra — enlightenment chakra.
“The heart is on a journey. It needs to be nurtured and cared for it to shine its light onto others.” Amanda said.
I made her a kangaroo. She goes to other people’s house to teach them yoga and she can go very far away for that. She hopes that she can inspire people to be always confident about who they are in any life stage they are in.

She is the kangaroo and she brings the green heart to the world.

Companies

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    Amanda yoga

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      Amanda yoga

      Skills