Logo design distils the core themes and values of a person or company down into one identity. I view the design process not only as an exercise in clear communication and artistic interpretation, but one of problem solving. Often, I begin by considering the ideas or themes I want to convey and visualising a roadmap to achieving those ideals. These are examples I’ve created for clients ranging from individual businesses to huge corporate events. I have designed identities for clients large and small, including The Deck venue, The Queen’s 90th Birthday Celebrations for H Power, The Olympia Horse Show and many more.