Lollapalooza Brazil // The Line Up Generator

  • Cezar Coscelli

“A chance to mess with your hipster friends. Even if you're not a smart-ass art director.”

It all started when Carla sent me a fake line up of the Lollapalooza fest that she saw on facebook. I instantly said: "Why won't we create a tool for regular people - and not just art directors who have skills to use photoshop - mock their friends too?" That's it. We gathered a bunch of good Naked people and in the next day it was working. But we were worried that the official Lollapalooza people didn't see it as the joke it was meant to be. Well, guess what? They loved it so much that they came to us asking to advertise the idea on their official social media channels. The fans loved it too, and started to create and share thousands of fake line ups with their friends. It was more than 600 ones in the first 2 days.

Agency // Naked Brasil My role // concept, idea, associate creative director Credits // Carla (partner in crime), Bruno (art direction), Murilo, Larissa, Victor Hugo and Fon (Naked Lab)