Presentation of the short movie 'Ashes' in Cannes Film Festival 2012, by the director Apichatpong Weerasethakul, whom won the Palme d'Or in 2010. He shot the 20 min long short film with the Lomography analogue camera LomoKino.
We built a brand collaboration with the global movie website MUBI, created a customised movie camera and organised a private party at the Cannes Cinema Club.
We set up a Lomography booth in the Palais des Festivals to represent Lomography, the brand collaboration and the LomoKino 35mm film camera, to directors and visitors.
We set up a press conference and a press screening in company of the director. I was also in charge of representing the brand on all events, ensuring visibility on social media, creating digital content and PR.