London Balloon Festival

Problem: The existing range hot air balloons festivals around the world lack a fun, inspiring and engaging visual identity. How could this problem be solved for a balloon festival based in London? Solution: London Balloon Festival celebrates the sport of ballooning by combining balloon-inspired patterns and vibrant colours to create a graphic system with unlimited combinations. The visual identity creates a bold engaging brand which reflects the community, the sport and shows the sheer scale of hot air balloons.