In 2012, the home of London Cocktail Week moved to Seven Dials – an historic part of Covent Garden, and in doing so – created our first stand-alone hub for the festival. This hub was created in partnership with Ketel One and was a very exciting time for us! With pop-up bars popping up all around Seven Dials and huge overhead street banners, Londoner’s really couldn’t miss which week it was. Our Cocktail Tours list grew to more than 100 venues as more and more bars became keen to sign up and show our wristband wearers a really great time.