One of the leading faces of the global cocktail scene, working in partnership with Hannah Sharman-Cox.
The duo are the co-owners and organisers of London Cocktail Week - the largest cocktail event of its kind in the world - and consultants, contributors and connectors for the drinks industry, with their brand new consultancy HANDS London.
London Cocktail Week began in 2010 and to date the festival has welcomed hundreds of thousands of guests, inspired a new generation of Londoners to demand better drinking experiences and injected millions of pounds of revenue directly back into the London hospitality trade.
The pair have worked on almost all elements of brand building for both a trade and consumer audience and worked as both client and agency in all scenarios, and so are well placed to add value across a number of areas, bringing their vast knowledge of the brand, bar and consumer landscape in the UK. With a proven track record of working together to deliver globally-recognised campaigns - their partnership means quick, efficient, creative results and the reassurance that two heads are better than one.
Projects
- London Cocktail Week 20182018 welcomed a new venue for The Cocktail Village as we crossed over Commercial Street and took up residence at The Old Truman Brewery. Spreading out across three distinct spaces within the estate, we took over the Back Yard Market, The Boiler House and Brick Lane Yard and packed them full of cement mixers, jungles, motorcycles, living walls, boats, bikes and much much more. With 25,000 guests joining us across the week - this was our most international attendance to date - seems everyone wante
Projects credited in
- London Cocktail Week 2019Our tenth year celebration! And we stretched our beloved festival to ten days to mark the occasion. We came back to Brick Lane and took over the Back Yard Market and Brick Lane Yard to make our wildest Cocktail Village yet. We had a full schedule oflive entertainment, with the gorgeous team from Sink The Pink plus Ultimate Power, Hip Hop Brunch and a roster of top class DJs keeping the party going. We partnered with our freinds at Street Feast to make sure all our guests were well fed and the
- London Cocktail Week 2010Our inaugural event kicked off in 2010 and welcomed 5,000 cocktail lovers to our very first pop-up hub in Selfridges department store. Our Cocktail Tours consisted of just 50 bars – most of which were owned by our friends who graciously agreed to get involved as a favour. The wristbands were limited to 5000 because we thought this sounded like a huge number of people for a first go, but unbelievably these sold out in just a few days. We stuck to our guns and turned thousands of people away (sorr
- London Cocktail Week 2011Following the success of Year One and continuing the same direction – London Cocktail Week returned to Gordon’s Bar on the second floor of Selfridges in 2011. With wristbands uncapped for Year Two, we saw an unprecedented 240% increase in festival attendees – all keen to get involved in cocktail-related escapades. Classic custom Routemaster buses ferried our guests around the capital – dropping people off in the places that were harder to reach like the King’s Road and deepest darkest Shored
- London Cocktail Week 2012In 2012, the home of London Cocktail Week moved to Seven Dials – an historic part of Covent Garden, and in doing so – created our first stand-alone hub for the festival. This hub was created in partnership with Ketel One and was a very exciting time for us! With pop-up bars popping up all around Seven Dials and huge overhead street banners, Londoner’s really couldn’t miss which week it was. Our Cocktail Tours list grew to more than 100 venues as more and more bars became keen to sign up and sh
- London Cocktail Week 2013Our second year in Seven Dials saw yet another partnership with Ketel One for our pop-up hub and excitingly – the front cover of Time Out. Ooh we felt proud seeing everyone on the tube reading a magazine with our festival on the front. The Routemaster buses were replaced with Beefeater black Hackney cabs (an easier fit for the roads of Seven Dials) and these ferried people free of charge from the hub to some of our key venues around the capital. We also trialled our first Shoreditch hub in par
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Work history
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Co-OwnerHANDS London
London, United KingdomFreelance
CONSULTANTS | CONTRIBUTORS | CONNECTORS FOR THE DRINKS INDUSTRY
CONSULTANTS: Having worked on almost all elements of brand building for both a trade and consumer audience - HANDS are well placed to add value across a number of areas, including the development of brand strategy, cohesive 360 campaigns and offering unbiased evaluation of existing strategies.
CONTRIBUTORS: As high profile members of the drinks industry with years of experience and a well-respected voice both written and spoken - HANDS are able to provide editorial content and expert comment as well as offer their services as experienced public speakers, panel guests or competition judges.
CONNECTORS: With an unrivalled black book of industry contacts and a vast knowledge of the brand, bar and consumer landscape - HANDS can help you connect with the on-trade, identify and implement strategic media and commercial partnerships as well as support talent recruitment and new business acquisition.
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Co-Owner and OrganiserLondon Cocktail Week
London, United KingdomPart Time
London Cocktail Week is an enormous celebration of our capital's fantastic cocktail scene and the biggest event of it’s kind in the world with £6 signature cocktails and immersive experiences in hundreds of the best bars in the city! In these times, when London, and more specifically the hospitality industry in London, needs as much support and positivity as possible - we feel that London Cocktail Week 2020 is perhaps our most important festival to date.
Skills
- Brand Strategist
- Event Design
- Feature Writing
- Public Speaking
- Future Trends
- Media Campaigns
- Sponsorship
- New Business
- Mentoring
Awards
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Event of the YearThe Drinks Business
London Cocktail Week was named Event of The Year at the Drinks Business Awards.