I led this collaboration with London agency Mother on a disruptive campaign to launch new tattoo reality show “London Ink”. Rather than spending the limited budget conventional outdoors media we created two stunning sculptures and installed them in high density areas in London. The stunt was a sensation: it was picked up by most mainstream and digital media (before Twitter and Facebook) and achieved a media coverage valued more than 10 times higher the total budget.
It won numerous awards and is featured in Eliza Williams' 2010 book “This is Advertising”,