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Federico Gaggio

Creative Leader & Brand Architect

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBrand Consultant - Chief Creative Officer - Chief Marketing Officer


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About me

A widely awarded brand architect and creative leader, Federico helps build successful brands that are driven by purpose and built through experiences. He leads multi-disciplinary collaborative teams in media organisations to help clarify brand purpose, devise strategies and actions to bring the brand story to life, creating meaningful experiences that build strong connections with viewers. Federico is a thoughtful and recognised voice on creative leadership, brand building, marketing, advertising, digital & social engagement, user experience and design. He gained extensive international experience building global brands by working for leading media organisations and creative agencies in the UK, Germany, France and Italy. His multiple industry recognitions include Cannes Lions, D&AD, Broadcast Awards, and over 100 Promax awards.


  • Advertising
  • Digital Media
  • Film
  • TV
  • Branding
  • Corporate Identity
  • Digital Content
  • Design
  • Directing
  • Marketing Strategy
  • Problem Solving
  • Creative Direction
  • Brand Building
  • Social Content Strategy
  • Creative Leadership

Work history




Jan 2015
  • Full Time
  • I set up Do&Co in January 2015 with a view to foster new collaborations with clients and partners for the development of purpose-driven, people-centric, forward-thinking brands.


VP Brand & Executive Creative Director

Discovery Networks International

Dec 2006 - Dec 2014
  • Full Time


Creative Director & Future TV


Sep 2000 - Sep 2001
  • Full Time


Creative Director

English Pockett

Jun 1996 - Jul 2000
  • Full Time



Emba Creative Leadership

Berlin School of Creative Leadership

Sep 2013 - Dec 2014



Cannes Lions

Cannes Lions

  • Design Lion for Animal Planet Idents


Design Week

Design Week

  • Best Broadcast Design


D&AD Slice


  • To celebrate the return of Bear Grylls on Discovery Channel, we created this montage of trademark Bear moments. It won a D&AD slice. Conceived and Edited by Ceri Payne at Discovery Creative London. I was ECD.