Federico Gaggio

Creative Leader & Brand Architect

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  • LocationLondon, United Kingdom

Projects

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About me

 

A widely awarded brand architect and creative leader, Federico helps build successful brands that are driven by purpose and built through experiences. He leads multi-disciplinary collaborative teams in media organisations to help clarify brand purpose, devise strategies and actions to bring the brand story to life, creating meaningful experiences that build strong connections with viewers. Federico is a thoughtful and recognised voice on creative leadership, brand building, marketing, advertising, digital & social engagement, user experience and design. He gained extensive international experience building global brands by working for leading media organisations and creative agencies in the UK, Germany, France and Italy. His multiple industry recognitions include Cannes Lions, D&AD, Broadcast Awards, and over 100 Promax awards.

Skills

 

  • Advertising
  • Digital Media
  • Film
  • TV
  • Branding
  • Corporate Identity
  • Digital Content
  • Design
  • Directing
  • Marketing Strategy
  • Problem Solving
  • Creative Direction
  • Brand Building
  • Social Content Strategy
  • Creative Leadership

Work history

Currently

Founder

Do&co

Jan 2015
  • I set up Do&Co in January 2015 with a view to foster new collaborations with clients and partners for the development of purpose-driven, people-centric, forward-thinking brands.

2014

VP Brand & Executive Creative Director

Discovery Communications

Dec 2006 - Dec 2014

2001

Creative Director & Future TV

Razorfish

Aug 2000 - Aug 2001

2000

Creative Director

English Pockett

May 1996 - Jun 2000

Education

2014

Emba Creative Leadership

Berlin School of Creative Leadership

Aug 2013 - Dec 2014

    Awards

    2013

    Cannes Lions

    Cannes Lions

    • Design Lion for Animal Planet Idents http://www.doand.co/#/animal-planet/

    2012

    Design Week

    Design Week

    • Best Broadcast Design

    2011

    D&AD Slice

    D&AD

    • To celebrate the return of Bear Grylls on Discovery Channel, we created this montage of trademark Bear moments. It won a D&AD slice. Conceived and Edited by Ceri Payne at Discovery Creative London. I was ECD. http://www.doand.co/#/bear-is-back/