About me
A widely awarded brand architect and creative leader, Federico helps build successful brands that are driven by purpose and built through experiences. He leads multi-disciplinary collaborative teams in media organisations to help clarify brand purpose, devise strategies and actions to bring the brand story to life, creating meaningful experiences that build strong connections with viewers.
Federico is a thoughtful and recognised voice on creative leadership, brand building, marketing, advertising, digital & social engagement, user experience and design. He gained extensive international experience building global brands by working for leading media organisations and creative agencies in the UK, Germany, France and Italy.
His multiple industry recognitions include Cannes Lions, D&AD, Broadcast Awards, and over 100 Promax awards.
https://doand.co
Projects
- London InkI led this collaboration with London agency Mother on a disruptive campaign to launch new tattoo reality show “London Ink”. Rather than spending the limited budget conventional outdoors media we created two stunning sculptures and installed them in high density areas in London. The stunt was a sensation: it was picked up by most mainstream and digital media (before Twitter and Facebook) and achieved a media coverage valued more than 10 times higher the total budget. It won numerous awards and
- EurosportAdvising the leadership on rebuilding the brand for the 21st century, shaping a new company culture that puts fans first. Driving and coordinating brand strategy and creative executions, fostering collaborations between internal teams and external agencies. I built a new brand platform, developed a relaunch strategy and oversaw execution across all touch-points.
- Animal PlanetAnimal planet is all about Animals, wild and domestic. My team and I worked with DBLG to create small worlds (Animal Planets), where iconic animals display their natural charm and quirky behaviour, Animals are the stars of the show, expressing their natural personality in their respective, stylised environment. Cannes Lions winner for Design.
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Work history
Founder
Full Time
I set up Do&Co in January 2015 with a view to foster new collaborations with clients and partners for the development of purpose-driven, people-centric, forward-thinking brands.
VP Brand & Executive Creative DirectorDiscovery Networks International
- Full Time
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Skills
- Advertising
- Digital Media
- Film
- TV
- Branding
- Corporate Identity
- Digital Content
- Design
- Directing
- Marketing Strategy
- Problem Solving
- Creative Direction
- Brand Building
- Social Content Strategy
- Creative Leadership
- Leadership
- Graphic Design
Education
Emba Creative Leadership
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