As the Met's digital front counter, the website is constantly improving. Throughout the project, the team's work was highly iterative, co-creating and testing with users at every stage.
The launch of beta in October 2016 allowed the team to continue this testing on a much larger scale, using analytics, business metrics and user feedback to continue to make improvements.
Now, several months in and without any external advertising of the new digital services, the Met is seeing significant impact on quality and speed of the reporting. This is just the beginning for providing a better service for the public, reducing demand on the Met and keeping London safe - the future for digital has just begun.