I’m a freelance content designer, content strategist and creative copywriter, living in London. In the last 10 years, I’ve helped businesses of all sizes develop new products and services, define their tone of voice, explain complex processes, launch entirely new brands, shout about new stuff, and ultimately serve their customers better.
Projects
- London Metropolitan Police | Digital TransformationCreating a hub of digital services to better serve the public and reduce demand. Since 2013, WAE has worked with the Metropolitan Police (the Met) to develop and implement a customer-centred strategy, answering both the needs of the police and the public in the 21st century. Their vision continues to focus on addressing the universal public need for a digital channel as helpful, personal and reassuring as approaching an officer on the street.
Work history
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Content PersonRare Consulting
- London, United KingdomFreelance
I helped shape the design and content strategy for a new self-service market research product. See: thecreativetype.co.uk/project/rare-consulting-pud/
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Content PersonFika Community
- London, United KingdomFreelance
Content design, research, strategy and production for a new emotional wellness service, launching in 2018. Visit: fika.community
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Skills
- Copywriting
- User Testing
- Workshop Facilitation
- Brand Tone
- Content and Media Writing
- Collaborative Design
- Communication Design
- Content Design
- Agile Design
- User-centered Design
Education
BA (HONS) Product DesignDe Montfort University
- Leicester, United Kingdom