I’m a freelance content designer, content strategist and creative copywriter, living in London. In the last 10 years, I’ve helped businesses of all sizes develop new products and services, define their tone of voice, explain complex processes, launch entirely new brands, shout about new stuff, and ultimately serve their customers better.Locked Pro Plan feature
I helped shape the design and content strategy for a new self-service market research product. See: thecreativetype.co.uk/project/rare-consulting-pud/
Content design, research, strategy and production for a new emotional wellness service, launching in 2018. Visit: fika.community
Working with Three mobile and their partner agency, BIO, on a multi-channel digital transformation project.
I spent four weeks in New York and a final week in London with an international team developing a new product concept and delivery plan for investment firm BlackRock.
Developing in-app content with the design team and brand positioning and guidelines with senior stakeholders.
I helped to develop the content for BP's new app, 'BPMe', and a new online service for the Department for Work and Pensions, as well as scripting videos for a series of IBM IX pitches.
I was part of a small team working on-site with London’s Met police on a major redesign of their website and digital services. The work received two Core77 design awards for research and strategy, and service design. See: http://thecreativetype.co.uk/project/london-metropolitan-police-digital-transformation/
I worked across three agile teams at Lloyds Bank designing a self-service journey for business customers to open a new bank account online. I also spent a month with a small design team at Sapient HQ creating a concept online journey for another major high street bank, which would help customers to buy their first investment portfolio.
Copywriting: DM, SMS, display ads, video scripts Creative content: Campaign video narrative and visual language
Brand positioning and tone of voice development.
Brands: Virgin Atlantic Copywriting: Emails, social media, SMS, campaigns, brand book, press release.
Brands: YouTube, Android, Zoo AR (Google), Rehabstudio Copywriting: SEO site copy, emails, video scripts, display ads, pitch decks Creative concepts: Campaigns, apps, display ads
Brands: Sky, Dettol/Lysol, Vodafone Copywriting: SEO site copy, display ads, emails, pitch decks Campaign creative: Campaigns, emails, display ads
Copywriting: SEO, email, social media, press, print Campaign ideas New business pitching Client engagement Tone of voice development Social media: campaigns, customer care, community management Branding and identity
SEO copy, product reviews, newsletters and promotional emails, social media engagement, press releases and printed media.