London Midland was launching an innovative onboard entertainment system that let passengers enjoy free movies, TV shows, games and e-books on their mobiles, tablets and laptops.
We created the name Motion, the brand look and feel, and the interface design as well as all the launch marketing, from digital out-of-home to window vinyls, ticket gates, escalator panels, 48-sheets and social.
It picked up some awards but missed out on the big one - the Railway Innovation Awards - runner-up to a bridge. Gutted.
