London Sock Company x Fortnum & Mason

As part of the 2019 Fathers Day campaign, we launched a build your own box point of sale in the Fortnum & Mason department store. The main focus of this collaboration was to promote our brand within the department stores' menswear section. We worked closely with the buying team to create a wall feature that was installed in the month of June. We were given a specific wall space that could not be altered due to heritage nature of the store. As such, we created an installation that would fit around the existing display case.