London Studio creates games and experiences for the PlayStation platform and is a member of Sony Entertainment Worldwide.
The identity was designed with the flexibility to span across different project streams, different types of content and different audiences, whilst retaining a cohesive sense of self.
The logo was reflective of the iconic PlayStation controller symbols. The graphics language was designed to be bold, confident, exciting, colourful and work well in motion. The wordmark is based on a redrawing of Relative Faux. We squared the ‘n’ and the ‘u’ to create an ownable and distinctive mark and then worked with Edd and Anthony at Colophon to translate this into a bespoke typeface called London Studio Relative Faux.