LONG-FORM DOCUMENTARY STORYTELLING
ASTRAZENECA 'BREATHLESS - THE STORY OF LIFE WITH SEVERE ASTHMA'
Powerful documentary for AstraZeneca, Directed by Michelle Coomber. The centrepiece of a global policy campaign designed to raise awareness of the debilitating nature of Severe Asthma and the issues surrounding traditional steroid treatments. Targeting a global audience Healthcare Professionals, Policymakers and Politicians with a targeted distribution strategy build around high-profile screening events and a supporting film microsite.
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