Long-form, SEO-driven content for Nobly POS

With a limited budget, I was tasked with getting people to the Nobly POS site. What better way to do this than SEO-friendly advice articles? Nobly sells point of sale machines in a highly competitive market. So, deciding that organic content marketing would be the best and most affordable way to get traffic, I set about creating content that I thought would engage our target audience. I looked at subjects tangential to hospitality tech, such as how to open a bar or coffee-shop branding. By creating these holistic pieces of content that provided value to people, I was able to sell the brand to an engaged group of customers. The piece of content featured here now ranks in the top five for hugely competitive search terms, such as 'how to open a bar'. Here are some examples: https://www.noblypos.com/how-to-open-a-bar-with-no-money https://www.noblypos.com/best-epos-system https://www.noblypos.com/low-budget-marketing-ideas