Longley Park Sixth Form Re-brand

Longley Park are a Sheffield sixth form who are passionate about helping each student to focus on and achieve their individual goals. They wanted a refreshed new brand identity that included a logo, colours, fonts and imagery. Brands the sixth form liked were visually articulated clearly and simply. They liked the idea of a mark that has flexibility across platforms, has the possibility to be used without text and to be used as a stacked logo. Starting with an emphasis on focus, my ideas stemmed from the shapes of the points in a cameras viewfinder and how this could be incorporated in the schools initials. My approach was thoughtful and playful as well as minimal and abstract. It was a must for there to be some sort of visual link between the new brand and the Brigantia Learning Trust. My chosen colour palette came from two selected colours from the logos of other colleges in the trust; a royal blue to keep a sense of strength but feeling natural at the same time and the yellow/gold for a reflection of achievement. (Mock brief completed on internship at Born+Raised, Sheffield, UK)