Local sports clubs are losing money and closing, yet sport is proven to help young people get away from crime.
We want Lonsdale to recruit more young people to these clubs, helping young people step away from crime and saving the clubs.
How do we recruit?
Glow in the dark race tracks
In parks challenge people to run quicker than 13 seconds. If they do so they'll win memberships to local sports clubs.
Bouncers
They will scout out troublesome people who tend to fight and give them memberships to the local boxing gyms.
Punch bag machines in disused buildings.
Punch bag machines are popular competition between friends, by putting them in places where our target audience might go, we hope to create the same competition and give out memberships to local boxing gyms if the player gets over a certain score.
Ambient
Ambient Spray painted advertising in areas which our target audience all be.