Lord Mayor Show 2019 - Fortnum & Mason

  • Luis Donegan-Brown

Created and orchestrated the Fortnum & Mason ‘float’ for the Lord Mayor Show 2019. Achieved hero PR coverage from BBC live broadcast and features in The Evening Standard and Daily Mail. Brought Fortnum’s famous felines to life for the very first time in the brand’s history, commissioning the production of 3D masks. I worked with Fortnum’s design agency ‘Otherway’ to create illustrations for a vinyl wrap of the vehicle with the inclusion of x2 high-res LED screens to display key brand messages, their Christmas campaign identity and a call to action, which drove footfall to the new store and restaurant, at The Royal Exchange. We created an F&M entry on the Lord Mayor's Show App, which shared information on the brand and float concept as the vehicle passed members of the crowd.