Lotto ~ Kwarteng | Music Video Creation
*Featured project on The Dots!* Rising Afro-Beats star Kwarteng dreams of the life he can give his bae if he were to win the lottery in his second single Lotto. Created and directed by Annie Kruntcheva, alongside the fab team at Le Feva records, Lotto became a hit in its first weeks of release, most notably in the Ghanaian music scene, reaching over 100,000 views on YouTube and being broadcasted across prolific African TV music channels.
Watch the video here!
The video featured custom animations and illustrations, created myself, to enhance the scenes.
Creating a social media campaign to promo the video; I created vertical videos for Instagram stories and posts to engage viewers and lead them to the video which was premiered on YouTube. Check the videos out below!
TEAM
Artist: Kwarteng
Model: Ornella Ferro
Dancers: Homebrosuk
Photography: Grant Frazer
Director: Annie Kruntcheva
Assistant to the Director: Pedro Dias
Production: Slix Fleeingham, Prince Rapid, and other lovelies from Le Feva Records! <3