Lotus Motors: Project Evija

The launch of the world’s first fully electric British hypercar was developed by myself and the team at McCann with activities being supported over the last six months. With unparalleled performance and a target power output of 2,000 PS, it sets new standards in terms of advanced EV engineering with with this exciting prospect in mind, we rose to the challenge by developing it's identity, how it highlights the direction of Lotus in the years to come and crucially, sell the 200 vehicles that were available.