Looking to raise my profile across Birmingham’s various creative agencies, I needed to do something that would make a big impression on a miniscule budget.
So I created an appetising piece of direct mail that would showcase my copywriting and conceptual skills, direct people to my portfolio and kick-start conversations with the right people at the right agencies.
Now sitting on the shelves and desks of creative directors across the West Midlands, the cans led to book crits and awards glory, established invaluable industry contacts and were recently featured in an Advertising and Design lecture
at Birmingham City University.