About me
I like making connections between brands, words and big ideas.
Part of a creative team with Ali Gill.
I also like horse riding, rum and sleeping. In that order.
Projects
- Can You Crack Christmas?An online Christmas quiz created for WAA, that was as beautiful as it was befuddling—and as engaging for clients as enjoyable for our agency. Best of all, it raised money for our WAA Foundation with each online entry generating cash, and packs of cards available to buy—all helping local good causes. The twelves riddles were visualised by one of the UK's most talented illustrators, Mick Marston.
- Alzheimer's SocietyThe festive period is stressful for most people – but with changes in routine, unfamiliar faces and chaotic family gatherings, it can be a challenging time for those with dementia. We wanted to raise awareness and money for the Alzheimer’s Society, so instead of sending out a traditional Christmas card, we created a piece of direct mail that would stop people in their tracks and simulate the confusion experienced by dementia sufferers over the festive period.
- Nightclub Stamps(currently in talks with a Brighton Nightclub trying to get this made) Several people drown each year at Brighton beach, as it's a deceptively dangerous place to swim. It's even more dangerous when it's dark and you've had a few drinks. Which is a problem considering there's 6 Nightclubs right on the beach front. To address this problem we created a set of hand stamps that double up as Nightclub entry-stamps and as a means of dissuading clubbers from swimming at night.
- Organ DonationEven if you have registered as an organ donor, a hospital will never donate your organs without your family’s permission. So if you want your organs donated, it’s vital you let your family know. Talking about death and organ donation is hardly light dinner conversation, so how do we make families comfortable talking about this? We've created a concept for a Mr-and-Mrs style TV Quizshow that puts couples to the test on each others’ organ donation preferences. The gameshow, "Match Made in Heaven" will run during an entire ad-break of ITV's "All Star Mr and Mrs" where viewing is dominated by married couples and families.
- Rubik's CubeBRIEF: Relaunch the Rubik's Cube to todays market. Videogames and smartphone games constantly bombard you with updates, sequels, and upgrades. The Rubik's Cube, however, hasn't changed since it first came out in 1980. In order to celebrate this we created a campaign that re-imagines the Rubik's Cube as a franchise that just won't stop releasing sequels...
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Work history
Copywriter
Helping to win major pitches and working across all of the agency’s accounts to produce engaging, effective creative that gets results. Work includes relationship advice for builders, festive riddles and international contraceptive campaigns as well as bringing Christmas forward six months, giving bowling a new voice and helping the agency to add to the trophy cabinet.
Lead Copywriter
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Creative lead on two major pitch wins as well as working across all of the agency’s accounts, producing everything from radio ads to integrated campaigns, Redcoat training to PVI (Public Vomiting Incident for those not in the know) training guides and student branding right through to redesigning the office interior.
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Skills
- Advertising
- Marketing PR
- Writing
- Copywriting
- Blogs
- Creative
- Social Media Marketing
- Web Content
- Indesign
- Office
- Photoshop
- Word
- Radio Advertising
- Concept and Ideation
- Copywriting
Education
English with Creative Writing
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I specialised in screenwriting and tragicomedy.
Awards
Awards
Misc
New York Festivals 2015 Torch Awards: Top Five Global Finalist
Chip Shop Awards 2015 Charity Advert: Vinegar (Commendation)
Young Creative Council 2014 12 Days of Christmas: Winner
Lou'z Alphabetti
Roses Creative Awards 2015 House Advert/Self Promotion: Nomination
Cream Midlands 2014 Best Item of Self Promotion: Bronze
Fresh Awards 2014 Fresh Breakthrough: Nomination
Can You Crack Christmas?
Cream Midlands 2014 Website/Online ad/App/Game: Gold
Cream Midlands 2014 Grand Prix: Nomination
Cream Midlands 2014 Best Use of Illustration: Nomination
Roses Creative Awards 2014 House Advert/Self Promotion: Silver
Roses Creative Awards 2014 Use of Illustration: Nomination