Love Audible, Love Traffic (D&AD New Blood 2020 Pencil Winner)

This campaign shows commuters that Audible is a much more meaningful and productive way to spend that previously hated time. LA, San Francisco and NYC are among the most congested cities in the world; averaging over 100 hours of wasted time stuck in traffic annually, which has a huge impact on our mental health. Ads will use popular book titles with witty twists, celebrating the new found love for commuting. The ads will be specific to each city and the way people commute there. Through partnerships with Google Maps, Uber and Lyft, commuters will also be rewarded with book credits and promo codes, to commute more with Audible. It’s time we learned to love traffic. Love Audible. Love Traffic.