About me

I suck at bios but here are some facts: I’ve won three D&AD New Blood Pencils, a Creative Conscience Award, Cream Collective 2020, and got a Wee Nod from the Nods, all under lockdown. My portfolio won, among other brilliant talents, on the D&AD Portfolio Picks 2021 competition. Experience includes Wunderman Thompson, BBC Creative, Whitespace (An Isobar Company), STV Creative and Isobar MENA. Featured in Campaign Magazine (September 2020) and Ads of the World. BADASS.GAL #509. 10/10 will share Spotify playlists.

QuestionsProjectsExperienceTeam

• Any Advertising Creative Copywriter looking to partner with an Art Director?
• Heyy, looking for a graphic designer (fresh grad or still studying) who wants to be part of a D&AD New Blood brief.

Projects

• 2

  RyanAir - FLY HEALTHYFlying with RyanAir is no first-class experience, but, well, we’re looking on the bright side. Turning its worst features into its best, RyanAir is now the healthy way to fly.
• 3

  AA - Breakdowns CoveredAA gets your “f**ckkkk” best.
• 1

  Coors Light - Offline DatingYoung adults spend 10 hours a week on dating apps. Crazy, right? But the vast majority of them never end up going on dates in real life, despite hundreds of matches. So we turned swiping procrastination into in-person flirtation, with a little help from Hinge.
• 2

  Warburtons - A Love That Can't EndWhile it's essential for sandwiches, bread consumption has fallen steadily over the last few decades. We're falling in love with bread again by imagining what a breakup would be like.
• 2

  Sainsbury's - Live Well With LessEvery week, 10% of Brits' groceries end up being thrown away. So we’re taking 10% out of Sainsbury's Taste the Different products and giving it back to nature.
• 2

  First Live Advert for Blood Cancer UKAfter we won a pitch set by STV Creative, we have developed a concept for BCUK that plays on their USP of beating blood cancer in 30 years. We're imaging a future without blood cancer. See how it looks here.

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Projects credited in

• 2

  Barclays: Play or PayMental health issues are often directly linked to financial problems. While shopping releases dopamine, playing low-cognitive load games have the same positive effects on our mood. So, we’ve launched a digital service that offers simple games to help people resist impulsive shopping behaviour.
• 2

  Live commercial for Blood Cancer UKA pitch organised by STV Creative for Blood Cancer UK to encourage donations.
• 2

  Sainsbury's: Live well with less
• 19

  Edinburgh Napier University, MSc Creative AdvertisingWhy should people give a shit? That’s what we teach our students on this advertising Masters course. It’s the most successful course in Scotland for budding creatives. We teach practical skills, an understanding of the industry and the ability to think differently required for a career in advertising. Our students know that whatever medium they’re using to communicate, they need to get noticed. That’s line one, page one. The course is fantastically supported by the industry, giving student
• 13

  Nike - Invest Your Energy D&AD New Blood Wood PencilD&AD New Blood 2020 Girls in London are carrying knives. There has been a 52% rise in female knife possession. A quarter of those involved are girls under the age of 18. Why? Since 2011, half of the city’s youth centres have be closed leading to the loss of safe spaces for girls. Nike will monitor girls’ activity through the Nike+ Apps, and for the points they collect we will fund their local youth centre. By creating virtual youth centres in the app, girls can access at home workouts an
• 4

  Addressing the HomelessThere are 320,000 homeless people in the UK in need of an address to get a job. And IKEA has around 550 showrooms that are simply just for show. So we registered each showroom as a permanent address and assign each one to a homeless person searching for a job.

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Work history

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Creative / Art DirectorRecipe
Feb 2021London, United KingdomFull Time
Working on briefs for Aussie Hair, Audible, Cannabotech, FREENOW, Herbal Essences, Maryland, Olay and Pampers so far.
Junior Art DirectorWunderman Thompson
Nov 2020 - Jan 2021London, United KingdomInternship
My partner Gabs and I worked on briefs BT Sport, BT Security and EE. We participated in a network Quickfire brief for VW and did some spec work for ZSL. We were also involved in activities within the Creative Dept. such as attending Wunderbar and hosting it once.

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Skills

• Adobe Photoshop
• Adobe After Effects
• Adobe Illustrator
• Adobe Indesign
• Arabic Speaking
• English
• Copwriting
• Art Direction
• Creative
• Creative Advertising

Education

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MSc Creative AdvertisingEdinburgh Napier University
Sep 2019 - Aug 2020Edinburgh, United Kingdom
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Bachelor of Arts (BA) The American University in Cairo
Sep 2012 - Jun 2016Cairo, Egypt
Majored in Integrated Marketing Communications and minored in Economics. Graduated with Honors (Cum Laude)

Awards

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New Blood Pencil (Wood)D&AD New Blood Festival 2021
For Coors Light - Offline Dating.
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Portfolio Picks 2021D&AD New Blood
My portfolio won, among many other talented creatives: https://www.youmnahazzaa.com https://www.dandad.org/en/d-ad-ones-to-watch-emerging-creative-talent-new-blood-advice/

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