I suck at bios but here are some facts:
I’ve won three D&AD New Blood Pencils, a Creative Conscience Award, Cream Collective 2020, and got a Wee Nod from the Nods, all under lockdown.
My portfolio won, among other brilliant talents, on the D&AD Portfolio Picks 2021 competition.
Experience includes Wunderman Thompson, BBC Creative, Whitespace (An Isobar Company), STV Creative and Isobar MENA.
Featured in Campaign Magazine (September 2020) and Ads of the World.
BADASS.GAL #509.
10/10 will share Spotify playlists.
Projects
- Audible - Lessons for a LifetimeChristmas 2021, Audible wanted to introduce parents to a new range of audiobooks bringing classic tales to life. And while they're enjoyable to listen to, children actually learn a lot of life lessons from these tales. So, time to give kids less screen-time and more ear-time! As well as lessons that last a lifetime.
- Coors Light - Offline Dating (D&AD New Blood 2021 Pencil Winner)Young adults spend 10 hours a week on dating apps. Crazy, right? But the vast majority of them never end up going on dates in real life, despite hundreds of matches. So we turned swiping procrastination into in-person flirtation, with a little help from Hinge.
- Love Audible, Love Traffic (D&AD New Blood 2020 Pencil Winner)This campaign shows commuters that Audible is a much more meaningful and productive way to spend that previously hated time. LA, San Francisco and NYC are among the most congested cities in the world; averaging over 100 hours of wasted time stuck in traffic annually, which has a huge impact on our mental health. Ads will use popular book titles with witty twists, celebrating the new found love for commuting. The ads will be specific to each city and the way people commute there. Through partn
- Nike - Invest Your Energy (D&AD New Blood 2020 Pencil Winner)Girls in London are carrying knives. There has been a 52% rise in female knife possession. A quarter of those involved are girls under the age of 18. Why? Since 2011, half of the city’s youth centres have been closed leading to the loss of safe spaces for girls. Nike will monitor girls’ activity through the Nike+ Apps, and for the points, they collect we will fund their local youth centre. By creating virtual youth centres in the app, girls can access at home workouts and chat rooms so th
+ View all
Projects credited in
- Barclays: Play or PayMental health issues are often directly linked to financial problems. While shopping releases dopamine, playing low-cognitive load games have the same positive effects on our mood. So, we’ve launched a digital service that offers simple games to help people resist impulsive shopping behaviour.
- Edinburgh Napier University, MSc Creative AdvertisingWhy should people give a shit? That’s what we teach our students on this advertising Masters course. It’s the most successful course in Scotland for budding creatives. We teach practical skills, an understanding of the industry and the ability to think differently required for a career in advertising. Our students know that whatever medium they’re using to communicate, they need to get noticed. That’s line one, page one. The course is fantastically supported by the industry, giving student19
- Nike - Invest Your Energy D&AD New Blood Wood PencilD&AD New Blood 2020 Girls in London are carrying knives. There has been a 52% rise in female knife possession. A quarter of those involved are girls under the age of 18. Why? Since 2011, half of the city’s youth centres have be closed leading to the loss of safe spaces for girls. Nike will monitor girls’ activity through the Nike+ Apps, and for the points they collect we will fund their local youth centre. By creating virtual youth centres in the app, girls can access at home workouts an
+ Show more
Work history
R
R
Creative / Art DirectorRecipe
London, United KingdomFull Time
Working on briefs for Aussie Hair, Audible, Cannabotech, FREENOW, Herbal Essences, Maryland, Olay and Pampers so far.
Junior Art DirectorWunderman Thompson
- London, United KingdomInternship
My partner Gabs and I worked on briefs BT Sport, BT Security and EE.
We participated in a network Quickfire brief for VW and did some spec work for ZSL.
We were also involved in activities within the Creative Dept. such as attending Wunderbar and hosting it once.
+ Show more
Skills
- Adobe Photoshop
- Adobe After Effects
- Adobe Illustrator
- Adobe Indesign
- Arabic Speaking
- English
- Copwriting
- Art Direction
- Creative
- Creative Advertising
Education
Art Direction (Short Course)University of The Arts London (UAL)
- 16 John Islip St, Westminster, London SW1P 4JU, UK
E
E
MSc Creative AdvertisingEdinburgh Napier University
- Edinburgh, United Kingdom
+ Show more
Awards
D
D
New Blood Pencil (Wood)D&AD New Blood Festival 2021
For Coors Light - Offline Dating.D
D
Portfolio Picks 2021D&AD New Blood
My portfolio won, among many other talented creatives: https://www.youmnahazzaa.com
https://www.dandad.org/en/d-ad-ones-to-watch-emerging-creative-talent-new-blood-advice/+ Show more