Barclays: Play or Pay

  • Esther van Vliet
  • Youmna Hazzaa
  • Hai Brzozowska

Mental health issues are often directly linked to financial problems. While shopping releases dopamine, playing low-cognitive load games have the same positive effects on our mood. So, we’ve launched a digital service that offers simple games to help people resist impulsive shopping behaviour.

Esther van Vliet
Copywriter
Youmna Hazzaa
Creative • Art Director • Ceramicist
Hai Brzozowska