Love'em is a trusted Australian supplier of nutritious & healthy pet treats. As they have recently redeveloped their brand identity - revamping their packaging design followed, in which I had the pleasure of being a part of.
The key objective was to maintain their clinical (veterinarian approved) look and feel however provide a modern visual twist through iconography. This resulted in bridging existing customers as well as inviting a new consumer market.
My role involved finessing initial studio concepts. Which included further direction on layout and typography, attending product photo-shoots and designing icons which would span across multiple flavour categories.