Campaign - Pick of the Week
The Drum - Ad of the Year
Online sextoy retailer LoveHoney are the biggest in the world. They wanted to create a TVC, targeting couples and get them excited about venturing into the wonderful world of sextoys.
This pitch winning concept became their fun, innuendo-filled TVC spot (the first they have been able to put on TV at 9PM) but also the visual style became their brand identity - taking them away from cheesy, seedy, sex industry clichés, into a more playful, accesible world.