LOWIE

Lowies is a brand designed by Bronwyn Lowenthal in 2002, focusing on producing ethical, high-quality products to keep forever. Making the customer experience sustainable is the goal of the brand. Lowie works closely with small makers and family businesses using craft elements and natural fibres. The brand's style aims to combine historical and traditional heritage in a colourful, modern way. However, I will create a body of work for the British brand Lowie for this Exposure project. The images produced will depict Lowie's authentic morality. To do this, I will focus on a few important keywords, including simplicity, boldness, and playfulness. Undoubtedly, the project will be conducted through in-depth research on photographers who have created similar works. I will look at previous photos of the brand to develop a similar mood using my photographic style.