Lua Japan

Lua is an upcycled fashion brand founded in 2021 in Tokyo, transforming discarded items into unique pieces using Japanese indigo dye. Embracing the "imperfect beauty" philosophy inspired by Wabi-sabi, Lua celebrates the beauty in imperfection. As a graphic designer, I developed Lua's visual and digital identity, including a logo that features a moon-inspired, irregular circle with handwritten text. The packaging design emphasizes sustainability and elegance with eco-friendly materials.