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Lucozade Alert | Get Sharp

  • Darragh Barker

In a rapidly growing category, it was essential for this new and strategically important member of the Lucozade portfolio to land loud in culture. From our research and insights, the team quickly identified the fast-growing, energetic upstart platform of TikTok as the campaign’s unique cultural playground. Working in partnership with TikTok and Suntory Beverage & Food GB&I, THINKHOUSE set about landing the brand in culture. The campaign’s content has been viewed 44 million times with over 250k engagements and an overall 510% increase in profile following. The campaign finished up at the end of March 2022.

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