We worked with four icons of modern fitness: celebrity personal trainer Bradley Simmonds, London collective Girl Gains, international fitness icon Emily Skye and IBF heavyweight champion Anthony Joshua.
Over a four-week period, each expert hosted a live, 45-minute class designed to be done anywhere, no equipment necessary.
We partnered with PureGym to livestream the classes to 57 interconnected events across the nation. Member or not, anyone could sign up for a place through our website. Most importantly, we streamed the class on Facebook Live, YouTube and our website, so anyone in the UK could take part.