Challenge
Lucozade Sport want to help the nation to move more and get fitter. One of the big barriers preventing people doing this is high-quality expertise: personal trainers and gym classes are still not accessible for many.
Solution
Using live technology, we could bring some of the world's most talked-about fitness icons into living rooms across the country. Together we would make the UK's biggest live workout sessions.
Activity
We worked with four icons of modern fitness: celebrity personal trainer Bradley Simmonds, London collective Girl Gains, international fitness icon Emily Skye and IBF heavyweight champion Anthony Joshua.
Over a four-week period, each expert hosted a live, 45-minute class designed to be done anywhere, no equipment necessary.
We partnered with PureGym to livestream the classes to 57 interconnected events across the nation. Member or not, anyone could sign up for a place through our website. Most importantly, we streamed the class on Facebook Live, YouTube and our website, so anyone in the UK could take part.
Result
The Made To Move Sessions are a perfect example of a brand acting on its mission. The livestreams to social media alone racked up close to 1m views in just four hours of broadcasting, while more than 2,500 people joined the sessions at gyms around the country.
Project Tags
Companies
AnalogFolk
- Advertising