Lucozade Zero Love Island - A Peng Refresh
To update the Lucozade Zero Love Island campaign for 2019, a new design, a new messaging and a new TVC edit were required.
This is where I came in.
The TVC re-edit was the first thing to look at. It had to be cut down from 30secs to 20secs and the client wanted the music changed too.
I wrote the edit brief, music brief (tune by Small Press Music) and grading brief, and working closely with ITV Studios, came up with this: