Aaron Scoones

Aaron Scoones

CopywriterLondon, United Kingdom
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Christina Grace
Riccardo Vicarelli
Isaac Alvarez
Aaron Scoones

Aaron Scoones

CopywriterLondon, United Kingdom
About me
The self-styled Alberto Tomba of copywriting. Copy and ideas. I do them both. Been at AKQA Amsterdam, VaynerMedia, Ogilvy, McCann FP7 (Dubai), Edelman, We Are Social and loads others. Worked on the likes of Adidas, Shell, Heinz, TikTok, Specsavers, Lucozade, BMW, Guinness, Budweiser, McDonald’s, Ribena, M&S and Nestle. What I do: Ideas for social and integrated campaigns Shopper copywriting and strategy (FMCG and alcohol) TV and radio scriptwriting UX writing Gen Z ideation and messaging Website and email copywriting Journalistic writing Places AKQA (Amsterdam), Amazon, Blood, Chelsea Digital Ventures, CØLLAGE (Madrid), Collective, draftLine, Edelman, FIRST, FP7 McCann (Dubai), Green Room Design, Guild Esports, Hogarth, ICHI Worldwide, ITG, Jack Morton, Kindred, LAW Creative, Looping Group, Lucozade Ribena Suntory / Suntory Food & Beverage, M&C Saatchi, McCann Health, Noisy Beast, Ogilvy, On&On (Barcelona), 160over90, Payaut (Amsterdam), Pernod Ricard, Perq Studio, Publicis Langland, Quell, RPM, Slider, SMP, Socially Powerful, Specsavers Creative, Symphony Talent, The Marketing Store, U-Dox, VaynerMedia, We Are Social, Whippet and Your Majesty (Amsterdam). Brands 32Red, Absolut, adidas, Amazon, American Student Assistance, Amstel, Auchentoshan, Audi, Belsazar, Birra Roma, BMW, Bowmore, Brancott Estate Wines, Britvic, Budweiser, Bulk, Captain Morgan, CatchApp, CDK Global, Chelsea FC, Ciroc, Co-op, Corona Extra, Danone, Don Julio, Diageo, DSM, Edwards Education, Emirates NBD, EY, Fitbit, Gold Corn Flakes, Google, Gordon's, Guild Esports, Guinness, Heinz, Highland Spring, Hilton Hotels, Icebreaker, ICIS, innocent, J&B, Jameson, Jim Beam, Johnnie Walker, Kindred, Konica Minolta, Laphroaig, LEGO, Lipton, Louis Nielsen, Lenovo, Lucozade, M&S, Malfy, Mathieu Teisseire, MayTea, McDonald's, Merchant's Heart, Millions, Movez, NatWest, New Era, Nescafe, Nestle, Novartis, Orange Buffalo, Orangina, Payaut, Perfect Play, Pernod Ricard, Pringles, Queen Bee Manuka Honey, Quell, Ribena, Roku, Rolex, Ron Santiago De Cuba, Rowse Honey, Royal Salute, Seedlip, Shell, Shimano, Sky, Smartwool, Smirnoff, Sophos, Specsavers, Sports Direct, Suntory, Swisse Me, Talisker, Tanqueray, The National, The Original Factory Shop, TikTok, Toki, True Nopal, Unibet, Univision, USP Healthcare, Virgin Media, Visa, Vodafone, Voxi, Weengs, Yarrah, YoPRO and ZF Friedrichshafen.
  • Lucozade Zero Love Island - A Peng Refresh
    Lucozade Zero Love Island - A Peng RefreshTo update the Lucozade Zero Love Island campaign for 2019, a new design, a new messaging and a new TVC edit were required. This is where I came in. The TVC re-edit was the first thing to look at. It had to be cut down from 30secs to 20secs and the client wanted the music changed too. I wrote the edit brief, music brief (tune by Small Press Music) and grading brief, and working closely with ITV Studios, came up with this:
  • UnBEARlievable!
    UnBEARlievable!We sent a teddy bear into space for a TV advert. As you do.
Work history
    Digital Copywriter
     - London, United KingdomFreelance
    Wrote the website and app copy for start up - weengs.co.uk
     - Full Time
    Creative copywriter. Responsible for producing all types of Specsavers' advertising.
    BA(Hons) English Studies
     - Sunderland, United Kingdom