The self-styled Alberto Tomba of copywriting.
Copy and ideas. I do them both.
Been at AKQA Amsterdam, VaynerMedia, Ogilvy, McCann FP7 (Dubai), Edelman, We Are Social and loads others. Worked on the likes of Adidas, Shell, Heinz, TikTok, Specsavers, Lucozade, BMW, Guinness, Budweiser, McDonald’s, Ribena, M&S and Nestle.
What I do:
Ideas for social and integrated campaigns
Shopper copywriting and strategy (FMCG and alcohol)
TV and radio scriptwriting
UX writing
Gen Z ideation and messaging
Website and email copywriting
Journalistic writing
Places
AKQA (Amsterdam), Amazon, Blood, Chelsea Digital Ventures, CØLLAGE (Madrid), Collective, draftLine, Edelman, FIRST, FP7 McCann (Dubai), Green Room Design, Guild Esports, Hogarth, ICHI Worldwide, ITG, Jack Morton, Kindred, LAW Creative, Looping Group, Lucozade Ribena Suntory / Suntory Food & Beverage, M&C Saatchi, McCann Health, Noisy Beast, Ogilvy, On&On (Barcelona), 160over90, Payaut (Amsterdam), Pernod Ricard, Perq Studio, Publicis Langland, Quell, RPM, Slider, SMP, Socially Powerful, Specsavers Creative, Symphony Talent, The Marketing Store, U-Dox, VaynerMedia, We Are Social, Whippet and Your Majesty (Amsterdam).
Brands
32Red, Absolut, adidas, Amazon, American Student Assistance, Amstel, Auchentoshan, Audi, Belsazar, Birra Roma, BMW, Bowmore, Brancott Estate Wines, Britvic, Budweiser, Bulk, Captain Morgan, CatchApp, CDK Global, Chelsea FC, Ciroc, Co-op, Corona Extra, Danone, Don Julio, Diageo, DSM, Edwards Education, Emirates NBD, EY, Fitbit, Gold Corn Flakes, Google, Gordon's, Guild Esports, Guinness, Heinz, Highland Spring, Hilton Hotels, Icebreaker, ICIS, innocent, J&B, Jameson, Jim Beam, Johnnie Walker, Kindred, Konica Minolta, Laphroaig, LEGO, Lipton, Louis Nielsen, Lenovo, Lucozade, M&S, Malfy, Mathieu Teisseire, MayTea, McDonald's, Merchant's Heart, Millions, Movez, NatWest, New Era, Nescafe, Nestle, Novartis, Orange Buffalo, Orangina, Payaut, Perfect Play, Pernod Ricard, Pringles, Queen Bee Manuka Honey, Quell, Ribena, Roku, Rolex, Ron Santiago De Cuba, Rowse Honey, Royal Salute, Seedlip, Shell, Shimano, Sky, Smartwool, Smirnoff, Sophos, Specsavers, Sports Direct, Suntory, Swisse Me, Talisker, Tanqueray, The National, The Original Factory Shop, TikTok, Toki, True Nopal, Unibet, Univision, USP Healthcare, Virgin Media, Visa, Vodafone, Voxi, Weengs, Yarrah, YoPRO and ZF Friedrichshafen.
Projects
- Lucozade Zero Love Island - A Peng RefreshTo update the Lucozade Zero Love Island campaign for 2019, a new design, a new messaging and a new TVC edit were required. This is where I came in. The TVC re-edit was the first thing to look at. It had to be cut down from 30secs to 20secs and the client wanted the music changed too. I wrote the edit brief, music brief (tune by Small Press Music) and grading brief, and working closely with ITV Studios, came up with this:
Work history
Digital Copywriter
- London, United KingdomFreelance
Wrote the website and app copy for start up - weengs.co.uk
Copywriter
- Full Time
Creative copywriter. Responsible for producing all types of Specsavers' advertising.
Education
BA(Hons) English Studies
- Sunderland, United Kingdom