lululemon x Run Dem Crew

To celebrate lululemon’s new global run ambassador Charlie Dark and his inspiring run community, we told the story of how Run Dem Crew came to be through the lens of their incredible cheer station at Mile 21 at the London Marathon. Content produced: Editorial feature, series of social stories, IG story takeover on marathon day with Charlie Dark, IGTV video for global lululemon channel. My role: Social storytelling, copywriting, execution, content production