I'm an experienced marketer with a passion for building brands that bring more to the table than just a product. With 10 years experience in digital, my specialties include content marketing, social media strategy, influencer partnerships, copywriting, email marketing and performance marketing.
My career has taken me from agencies to global brands and now to a rapidly growing start-up. I am currently overseeing digital and DTC for Alpha Foods, a plant-based brand on a mission to create delicious and convenient comfort foods.
I'm a notorious multi-hyphenate, wearer of many hats, or however we're calling it these days. I have been a social media manager, copywriter, photographer, ecom manager, media buyer, and influencer manager. When I'm not deep in all things digital, you can find me behind the camera capturing people and places: www.emmadianaphotography.com.
Projects
- lululemon X Royal Parks Half MarathonAs the official apparel sponsor for Royal Parks Half, lululemon tasked me with telling the story of the partnership to drive awareness of community events and sales of the exclusive apparel collection. In the lead up to the half marathon, I organised a shoot and conducted interviews with local community members to tell their stories of why they chose to run RPH. On the day of the half marathon, I managed a team of two photographers and one videographer to create content that would drive engage
- lululemon Sweatlife Festival Live StorytellingSweatlife Festival is lululemon's largest event of the year in Europe. After four years of creating content at the festival for the lululemon channels, we decided to get more creative by mixing quick, premium video editing with Instagram Stories polling and put the power in the hands of our audience. Through polls, the audience was able to decide how the host spent his day at Sweatlife Festival, putting him in situations he may not typically choose. As a result of the success from this story, t
- lululemon x Run Dem CrewTo celebrate lululemon’s new global run ambassador Charlie Dark and his inspiring run community, we told the story of how Run Dem Crew came to be through the lens of their incredible cheer station at Mile 21 at the London Marathon. Content produced: Editorial feature, series of social stories, IG story takeover on marathon day with Charlie Dark, IGTV video for global lululemon channel. My role: Social storytelling, copywriting, execution, content production
Work history
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Social Media Specialistlululemon
- London, United KingdomFull Time
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Account DirectorBooje Media
- Vancouver, CanadaFull Time
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Skills
- Copywriting Skills
- Social Media
- Paid Social
- Briefing Creative
- Content Strategy
- Community Management
- Social Marketing
- Communications
- Brand Management
- Marketing Strategy