lululemon Sweatlife Festival Live Storytelling

Sweatlife Festival is lululemon's largest event of the year in Europe. After four years of creating content at the festival for the lululemon channels, we decided to get more creative by mixing quick, premium video editing with Instagram Stories polling and put the power in the hands of our audience. Through polls, the audience was able to decide how the host spent his day at Sweatlife Festival, putting him in situations he may not typically choose. As a result of the success from this story, the format is now being used consistently across European channels. My role: Concepting, coordination, direction on the day with videographer and host, and execution across social channels. Videographer: Tim Chung Watch the full story below.