Projects credited in
- lululemon Sweatlife Festival Live StorytellingSweatlife Festival is lululemon's largest event of the year in Europe. After four years of creating content at the festival for the lululemon channels, we decided to get more creative by mixing quick, premium video editing with Instagram Stories polling and put the power in the hands of our audience. Through polls, the audience was able to decide how the host spent his day at Sweatlife Festival, putting him in situations he may not typically choose. As a result of the success from this story, t
- lululemon X Royal Parks Half MarathonAs the official apparel sponsor for Royal Parks Half, lululemon tasked me with telling the story of the partnership to drive awareness of community events and sales of the exclusive apparel collection. In the lead up to the half marathon, I organised a shoot and conducted interviews with local community members to tell their stories of why they chose to run RPH. On the day of the half marathon, I managed a team of two photographers and one videographer to create content that would drive engage