lululemon X Royal Parks Half Marathon

As the official apparel sponsor for Royal Parks Half, lululemon tasked me with telling the story of the partnership to drive awareness of community events and sales of the exclusive apparel collection. In the lead up to the half marathon, I organised a shoot and conducted interviews with local community members to tell their stories of why they chose to run RPH. On the day of the half marathon, I managed a team of two photographers and one videographer to create content that would drive engagement throughout the day and capture the magic of the race. Using a London ambassador, we shot a premium IG story to showcase how the day unfolded from his perspective. I concepted the story and oversaw production on the day the managed execution of social media throughout - see the full story below. Photographer/Videographer: Tim Chung