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Luminaide Pencil Packaging

This was a fictitious brief where Luminaide was to bring out a range of branded art supplies consisting of HB pencils, for home office and school, coloured pencils for students and artist pencils.The packages needed to appeal to both adults and children and be environmentally friendly. This brief was approached with the idea of 'A Renewable, Sustainable Education.' On each package there was some type of puzzle or colouring in to allow for recycling practices but also to exercise the mind.These packages were made of fully recyclable materials that were paper mached. This allowed for longevity of the package as the consumer was less likely to throw them out because the strength of the package allowed for continual use as a pencil box.


Ellen Powell

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  • Lead Graphic Designer

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