The primary goal the of the app is to remove the feelings of stress and vulnerability experienced while walking alone at night.
The theme was takes light-hearted inspiration from space exploration, emboldening users with a sense of adventure and wonder. The first step in doing this was building the app around the animated, illuminated map, which gives the impression of being viewed from space.
The second key factor is feeling as though help is always within reach. The user should experience the feelings of exploration and wonder but unlike in space, they must be able to quickly reach for help.
Luna allows the user to connect to loved ones, share their location, call for help, or simply create a distraction.