The Luna Park identity represents the renowned and iconic building facade with it's larger than life mouth entrance that is instantly recognisable and captures their 'Just For Fun' tagline, spirit and attitude.
Luna Park wanted to reinvigorate their Brand and to remind their audience how liberating it is to have fun, giggle and smile. The identity is designed to be a series, with the mouth conveying the multiple personalities of it’s audience and holidays and events throughout the year, so that the brand is always fresh, relevant and can adapt to any celebration or cause.
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SML Design
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