Fueled with a passion for creating and regenerating brands, Vanessa founded SML Design in 2009, with a desire to help clients build their businesses.
With a career spanning across some of the world’s best design consultancies in Australia, London and New York, Vanessa’s extensive experience delivers a global viewpoint and expertise across a wide range of industries.
Whether creating and launching new entrepreneurial brands or reinvigorating established Corporates to gain and build a competitive edge, Vanessa’s purpose is to create Standout Meaningful & Loved brands that genuinely connect.
Together with her senior team, Vanessa greatly values and enjoys mixing clients’ success with mentoring upcoming designers. After 13 years working in New York Vanessa acquired a dual citizenship so she can divide her time between continents and business interests.
Expertise :
Brand Strategy
Brand Identity
Naming
Digital
Print
Environment
Marketing Communications
Projects
- Luna ParkThe Luna Park identity represents the renowned and iconic building facade with it's larger than life mouth entrance that is instantly recognisable and captures their 'Just For Fun' tagline, spirit and attitude. Luna Park wanted to reinvigorate their Brand and to remind their audience how liberating it is to have fun, giggle and smile. The identity is designed to be a series, with the mouth conveying the multiple personalities of it’s audience and holidays and events throughout the year, so that the brand is always fresh, relevant and can adapt to any celebration or cause.
Awards
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Graphis Design 2018 GoldGraphis
Luna Park IdentityG
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Graphis Design 2018 SilverGraphis
Kinetec Identity+ Show more