Lunah Set Design

LUNAH is an independent agency offering a personalised, human, and end-to-end set design service across London. Founded by close friends Lucie and Hannah, two spirited women who identified a static, antique way of thinking within the sector as an opportunity to disrupt. Being powered by two proud individuals and a venture of inspired ambition we arrived at the name LUNAH, a combination of the two founders’ names that nods toward the blue sky thinking they champion. The visual identity was built on reflecting the joy and confidence they radiate, asserting a statement of presence, and an expression of their no-fuss approach. Steering well and truly clear of any generic design furniture we instead created something potent, disruptive and distinct. Briefed to create a design system that was easy to use, we developed a lean toolkit. Crafting a wordmark of gigantic proportions intended to act as a gateway to their work, proudly claiming ownership. We developed an eclectic and energetic colour palette, with equal weight of use to strengthen visual character and represent diversity. Finally introduced a bold and expressive typeface to accurately articulate written communications.