Projects
- Fudge & Sons Bicycle StoreFudge & Sons is one of the oldest independent bike retailers in the UK, established in 1927. ‘Fudges cycle store’, as it was previously named, had been relegated to cluttering its shelves in a bid to compete with big-box retailers. The brand had stored 94 years of history and heritage and was competing solely on price. Fudges was renamed Fudge & Sons in note of its provenance and their stocklist was audited and progressively reduced to satisfy a newly defined audience. A new proposition was ado
- Space Between FitnessSpace Between is an independent venture offering a luxury, end-to-end, health and fitness service across London and the Southwest. With the surge in well-being practises he identified a change of behaviours in the sector, now more than ever clients were looking for a more holistic approach to health and fitness. We drove a change in name and landed on ‘Space Between’, a standing of Marks ethos. We developed the tagline ‘Beyond Training’ to embody the principles behind the brand. The visual ide
- MoziMozi is a small start-up product brand run by a family submerged in photography. A grandfather and grandson partnership. One drawn to the romantic side; the ability to capture and give life to moments, emotions and stories. The other, in awe of its technicality; the dynamism of its mechanics, and the boundless opportunities to experiment. The pair are unified by their love for the object/instrument. Reducing their product to the purest analog form and amplifying quality through pioneering engin
- Lunah Set DesignLUNAH is an independent agency offering a personalised, human, and end-to-end set design service across London. Founded by close friends Lucie and Hannah, two spirited women who identified a static, antique way of thinking within the sector as an opportunity to disrupt. Being powered by two proud individuals and a venture of inspired ambition we arrived at the name LUNAH, a combination of the two founders’ names that nods toward the blue sky thinking they champion. The visual identity was buil
- Think TutorsThink Tutors are well-established purveyors of world-class Tuition. They are proud to boast the best student admission rates to the UK’s leading educational institutes. However, the brand and their website had fallen by the wayside, and this was causing problems with the conversion of new clients. We reconfigured the brand foundations accumulating in a narrative with a clear point of view and direct purpose that spoke of the opportunities good education provides. ‘At Think Tutors we provide opp
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Projects credited in
- StoryboardStoryboard is the result of a personal research project that challenges the linear nature of traditional storytelling, placing emphasis on decision-making after the publication of content. Running on an Arduino DUE microcontroller, the device acts as a physical, interactive tool to allow users to build, generate and print their own stories by pulling from a bank of narrative genres. The device prints two copies of each story, one for the user and one for an every-growing archive of outcomes. St
Work history
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Founder & DesignerJoe Powderham Design
London, United KingdomFull Time
• Created compelling visual identities for multiple start-ups, delivering strong brand recognition and customer engagement.
• Led the design and successful launch of an education platform from conception to completion, resulting in increased user engagement and positive feedback.
• Developed and implemented effective digital strategies for numerous brands, resulting in significant online presence growth and increased revenue.
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Graphic DesignerPublic London
- London, United KingdomFreelance
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Skills
- Design
- Design Development
- Branding Design
- Branding Identity
- Graphic Design
- Illustration
- Layout Design
- Infographic Design
- Image Making
- Photography
Education
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Bachelor of Arts (BA) Nottingham Trent University
- Nottingham, United Kingdom
• Joined the design committee to help fundraise for the degree show.
• Was hand selected to represent the institute at New Designers.
Foundation Diploma in Art and DesignUniversity of The Arts London (UAL)
- London, United Kingdom
• Graduated in the top 5% of the year.