Space Between Fitness

Space Between is an independent venture offering a luxury, end-to-end, health and fitness service across London and the Southwest. With the surge in well-being practises he identified a change of behaviours in the sector, now more than ever clients were looking for a more holistic approach to health and fitness. We drove a change in name and landed on ‘Space Between’, a standing of Marks ethos. We developed the tagline ‘Beyond Training’ to embody the principles behind the brand. The visual identity leans into simplicity to speak clearly and to the point. Employing a lean toolkit, championing art direction and ownership of colour and layout. We crafted a logomark to represent the three core elements using overlapping circles. The wordmark inspired by its own meaning pivots on clear space amplifying the company’s clear vision and approach. A limited colour palette promotes the ownership of Crimson Red and a photography guideline document defines a unique Space Between style to keep consistency into the future. We produced a series of print materials that prioritize human interaction. Personalised guides are left blank, allowing for whomever they are sent out to have their name signed on them.